Creative Direction

Create a travel dining guide that speaks to culture—not just cuisine. The goal: help people feel a place through food and music.

I launched Eats & Rhymes, a hip-hop-infused city guide that pairs restaurants with rap tracks that match their vibe—smooth, bold, refined, or raw. We deliver content primarily through Instagram, using curated carousels as digital mixtapes featuring where to eat, stay, and explore.

To deepen the brand experience, we introduced promotional travel merch like city-themed tote bags and travel mugs—bridging utility and culture with collectible drops.

Eats & Rhymes is gaining early traction as a culturally-driven content brand with potential for growth through brand partnerships, digital drops, and affiliate strategy—bringing flavor and feeling to the travel space.